How Dolby benefited from change in content consumption
The company claims to have seen a rise in Dolby Laboratories enabled home and personal entertainment appliances
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Brand Wagon
Fantasy sports company PlayerzPot to increase its marketing spend to Rs 15-18 crore in FY21
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One-time watch
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‘E-commerce has replaced modern trade in our retail strategy’
Cracking the at-home salon biz
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In the hyper social media-digital era, when minutest fails become the subject of trolls, brand specialists say a review mechanism is a must to protect the brand’s identity and image.
Interview: Sameer Nair, CEO, Applause Entertainment
‘Cost of creating content rising 10-30% every year’
South India film industry delivers a ‘Master’ stroke; rakes in Rs 100 crore at the box office
According to industry estimates, the South Indian film industry (Tamil, Telugu, Malayalam and Kannada) clocked Rs 1,040 crore in 2020